Pricing

What determines a gemstone's price?

No two gems are equal. Here's exactly what we pay for — and what you do.

What you pay for

Five things move the price.

01
Origin

Where a stone was mined tells much of its story. A Kashmir sapphire, a Burmese ruby, a Colombian emerald — each origin carries a reputation earned over centuries. The same species from a lesser-known source (a Thai ruby, a Zambian emerald) can be beautiful, but it rarely commands the same price.

02
Colour

Colour is judged on hue, saturation and tone together. The legendary "pigeon-blood" red of a fine ruby is the benchmark its peers are measured against. What matters is that the colour is natural — not artificially induced — and that it sits in the narrow band the eye reads as truly vivid.

03
Clarity

Clarity standards differ by gem. Emeralds are expected to carry inclusions — their internal "jardin" is part of their character — so a genuinely clean emerald is far rarer than a clean ruby. Clarity is always read against what is normal for that particular stone.

04
Weight

Weight is measured in carats, but price-per-carat does not rise in a straight line — it jumps. A fine two-carat stone is not twice a one-carat; it can be several times the price, because large, clean, well-coloured stones are exponentially scarcer.

05
Treatment

Most coloured stones on the market are treated — heated, oiled, or diffused — to improve colour or clarity. An untreated, fully natural stone commands a real premium. Whatever has been done to a stone, it is disclosed in full on its certificate. No surprises.

A worked example

Why two 3-carat sapphires can cost 10× apart.

Attribute Stone A Stone B
OriginSri Lanka (Ceylon)Bangkok, Thailand
ColourVivid, royal bluePale, slightly grey
ClarityEye-clean, minimal inclusionsHeavily included
TreatmentUnheated, untreatedHeat treated
Weight3 carats3 carats
Price₹ 2,50,000₹ 25,000

Stone A

Origin
Sri Lanka (Ceylon)
Colour
Vivid, royal blue
Clarity
Eye-clean, minimal inclusions
Treatment
Unheated, untreated
Weight
3 carats
Price
₹ 2,50,000

Stone B

Origin
Bangkok, Thailand
Colour
Pale, slightly grey
Clarity
Heavily included
Treatment
Heat treated
Weight
3 carats
Price
₹ 25,000

Same weight. Completely different stone. Completely different price.

Our promise

How we price at Honest Gems.

We don't inflate, hide, or confuse.

Our stones are sourced direct from Jaipur and priced at true market value — no middlemen, no markup for mystique, no hidden treatment. The certificate tells you exactly what you are buying.

And if a price ever puzzles you, just ask. G. Vijay Kumar will explain — personally — what makes that particular stone worth what it costs.